Is being the ‘underdog’ enough for Under Armour to arm itself against Nike & Adidas?
Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...
Steph Curry Changed Basketball Forever With His Shot — Now He's Teaming Up With De'Aaron Fox to Transform the Sneaker Game
Curry Brand introduces its first signature athlete, De'Aaron Fox, with the launch of the Fox 1 — a campaign built around his ...
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Unrivaled Opportunity: How Under Armour, Skechers and More Sneaker Brands Can Capitalize on the Women's Basketball Movement
The moment women's basketball fans have been patiently waiting for his finally here. Unrivaled, the new three-on-three women's basketball league founded by WNBA stars Breanna Stewart and Napheesa ...
Unrivaled’s an instant hit, but can the new women’s basketball 3×3 league sustain?
Unrivaled landed deep-pocketed investors, a TV deal and the top players. Will that be enough to make it a long-term success?
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Maryland athletics has decided whether to stay with Under Armour or entertain Nike
Many believe the Under Armour affiliation creates recruiting challenges for Maryland basketball. Under Armour remains a larger player in the football landscape than in basketball, which is ...
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Under Armour Drives Growth With Operational Excellence & Innovation
Under Armour, Inc. UAA is positioning itself for continued growth and market differentiation by focusing on premium product offerings, operational efficiency and global expansion. The brand is ...