Amid this uncertainty, there lies an opportunity: a chance for forward-thinking brands to strengthen and future-proof their social strategies.

Trump remains optimistic about a deal with China over TikTok — even after raising tariffs to 125%.

TikTok's US e-commerce division failed to hit 2024 goals, and leaders at owner ByteDance are ratcheting up pressure on staff.

China is adapting to US tariffs by leveraging its manufacturing prowess to counter the trade war initiated by Trump. A ...

QVC Group announced an agreement Wednesday with TikTok to allow 24/7 live shopping streams on the social media app, saying it ...

say they've been trying new approaches to their social media strategies. By Caitlin Huston Business Writer Amid uncertainty around the fate of the TikTok ban, Meta is one of the major social media ...

In a typical TikTok video, Jenna Libman extols the virtues of a $30 Halara exercise dress, praising how easy it makes going ...

President Donald Trump on Wednesday considered a strategy to avert a TikTok ban scheduled to take effect Saturday.

Oracle announced in 2020 that it had a 12.5% stake in TikTok Global after securing its business as the app’s cloud technology ... which recently recruited Reddit co-founder Alexis Ohanian as a ...

QVC Group will host the first ever 24/7 live shopping streams in the U.S. on social media platform TiKTok beginning Wednesday. The move comes as QVC, which sells products through its cable TV, ...

Traditional paid customer acquisition is becoming harder to sustain, pushing businesses to rely more on owned channels like email, SMS, and content. At the same time, ad fatigue is growing, especially ...

The Department of Trade and Industry (DTI) and TikTok Shop launched the Unlad Lokal program to help Filipino micro, small and medium enterprises (MSMEs) ...