In a typical TikTok video, Jenna Libman extols the virtues of a $30 Halara exercise dress, praising how easy it makes going ...

Amid this uncertainty, there lies an opportunity: a chance for forward-thinking brands to strengthen and future-proof their social strategies.

TikTok's US e-commerce division failed to hit 2024 goals, and leaders at owner ByteDance are ratcheting up pressure on staff.

QVC Group will host the first ever 24/7 live shopping streams in the U.S. on social media platform TiKTok beginning Wednesday. The move comes as QVC, which sells products through its cable TV, ...

Funding for U.S. creator economy startups is roaring back—with a caveat. Investors are making bigger bets on fewer companies, ...

QVC Group announced an agreement Wednesday with TikTok to allow 24/7 live shopping streams on the social media app, saying it ...

China is adapting to US tariffs by leveraging its manufacturing prowess to counter the trade war initiated by Trump. A ...