Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...

By Julie Creswell Since taking over as chief executive of Starbucks last fall, Brian Niccol has tried to come up with fixes for the many challenges facing the coffee giant. One of his top goals ...

Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment ... The company has closed several stores in ...

Here's what to know. Starbucks customers who plan to drink their hot or iced beverage in-house are served in a ceramic mug or glass — or a clean personal cup brought from home. Customers can ...

Here's what to know about other new and returning amenities at the Seattle ... Starbucks customers who plan to drink their hot or iced beverage in-house will be served in a ceramic mug or glass ...

Details such as the mugs and perfectly crafted macchiatos can help Starbucks signal that its drinks are worth the price, according to Eric Gonzalez, an analyst at KeyBanc Capital Markets.

a former Starbucks executive who invented the Frappuccino in the 1990s and went on to become CEO of AllRecipes.com, is readying to part with his Lake Washington home across from Seattle.

Starbucks' changes mark the first major test of whether CEO Brian Niccol can dig the company out of its first annual sales decline since the pandemic hit in 2020 ...

Starbucks (SBUX) is brewing up Taco Bell (YUM) vibes under CEO Brian Niccol. On Tuesday morning, Starbucks named longtime Taco Bell executive Mike Grams as chief stores officer and former Taco ...

Details such as the mugs and perfectly crafted macchiatos can help Starbucks signal that its drinks are worth the price, according to Eric Gonzalez, an analyst at KeyBanc Capital Markets.

When customers walk into Starbucks, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those who want ...