Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

Looking to increase brand engagement, boost awareness and grow customer loyalty ... Examine legal considerations. The not-so-fun part of sweepstakes is that they do come with legal requirements, ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 1 hour 14 min ago By Jon Springer - 1 hour 45 min ago By Parker Herren - 3 hours 59 min ago By Tim Nudd - 5 hours 37 min ago By ...

Emma’s life has not been the easiest because of the fighting and disagreements. Her mother is also with another man and has other children. Her mom’s boyfriend is not nice to Emma. My grandson ...

Another Thursday has passed, bringing a fresh rotation of free games on the Epic Games Store. With new titles available every week at 10 AM CST, players have a limited window to claim these games ...

A new viral internet trend sees Telsa car owners masking their EV's logos with those of other car brands. Many are critical ... in EVs but would rather not purchase a Tesla, then there are a ...

With the world changing drastically in the 21st century and growing concern about the well-being of young adults, such data raises questions, such as why? As such ... information was not as widespread ...

in June, but is not available for bookings yet. Marriott International's (MAR) newest brand is expected to offer some of its cheapest rooms. That should please some travelers—though not the ones ...

The concept of the store goes beyond the simple sale of clothing ... will also be available. The brand seeks to differentiate itself not only with its fashion but also with its shopping environment, ...

You’re working on a campaign for a premium car brand launching a new model – fast, high-tech, a symbol of success. Now, picture your target customer in your mind. Is it a man? A white, non-disabled, ...

SINGAPORE – In end-February, global eyewear giant Ray-Ban appointed American rapper A$AP Rocky as its first creative director. The surprise announcement came on the ...