Skate City, in collaboration with PepsiCo Beverage Sales, LLC, announces the rebranding of its marque roller skating facility to the Pepsi Roller Sports Arena ...

the aircraft that was used to unveil the rebrand. One of the most notable changes made to the livery is the fact that, while the circular logo remains on the aircraft's tail and engines, it has lost ...

Combination logos deliver the best of both worlds—symbolic graphics and name recognition. Consider using one if your business: Have you ever seen the Pepsi globe, Adidas trefoil leaves, Target ...

This toned-down emblem is just part of PrettyLittleThing’s sweeping rebrand, unveiled to customers earlier this week. Gone is the shouty, all-caps logo. In its place is a swirly calligraphy ...

Mayhem Festival have announced plans to rebrand in 2025 as “Miss Mayhem,” and per organizers, the traveling tour will feature “an all-female-fronted bill.” As he’d previously suggested to Revolver in ...

Wealth management firm Close Brothers Asset Management has rebranded as TrinityBridge, marking a fresh chapter as an independent business following its sale by Close Brothers Group. Now operating as a ...

A 200-year-old asset manager added the E's back to its name after its rebrand was widely mocked. Aberdeen rebranded in 2021 to "abrdn." Now it's "aberdeen." The company's CEO said the move would ...

It does not necessarily reflect the view of The Herald. A HUGE Scottish investment firm has changed its name after a heavily criticised rebrand. Asset manager Abrdn has rebranded itself as Aberdeen, ...

One analyst compared the rebranding's hostile public reception to the short-lived European Super League football competition. The controversy was unwelcome for the asset manager, which was ...

Once considered at the forefront of innovation, Tesla is facing huge consumer backlash for Elon Musk's controversial behaviour. But the winds have dramatically shifted over these past few months.