Eat your plushy heart out, Labubu — there’s a new hot toy in town. NeeDoh is a line of squishy, brightly colored toys made by ...

NeeDoh squishies, by Massachusetts toy maker Schylling, have gone viral, causing high demand and reselling issues. Production is ramping up.

Step aside, Jellycats, Squishmallows, and Labubus! The newest Gen Alpha obsession is the squeezable, squishable, stretchable ...

NeeDoh toys are popular on social media, but a viral 'hack' of microwaving them has caused severe burns for children ...

Counterfeit NeeDoh websites are apparently a thing now—here’s how to avoid being ripped off.

In the world of squishy sensory toys and fidgets, NeeDoh is king. The brightly colored blobs come in a vast assortment of ...

From Stanley water cups to Trader Joe's tote bags, trendy items have a long history of drawing attention online and bringing shoppers to stores in search of the latest fad. Right now, that interest is ...

When I heard there was a shortage of NeeDohs—the squishy, stress-relieving toys—I called the toy store in my town in northern Florida and asked if I could buy some. Unfortunately not, the nice woman ...

Squishy fruits from the NeeDoh brand are sorted together into a container. NeeDoh’s have been trending due to their similarity to fidget toys, such as slime. Photo courtesy of @urbanoutfitters on ...

Courtney Sullivan, a lawyer in Scottsdale, Arizona, was tasked with a mission: Her nieces in Texas wanted NeeDoh squishies, but their dad (her brother) discovered they were sold out everywhere he ...

Add Yahoo as a preferred source to see more of our stories on Google. NeeDoh squishies have gone viral on social media over the last few months. They're made by Schylling, a 50-year-old Massachusetts ...