Eat your plushy heart out, Labubu — there’s a new hot toy in town. NeeDoh is a line of squishy, brightly colored toys made by ...

Counterfeit NeeDoh websites are apparently a thing now—here’s how to avoid being ripped off.

NeeDoh toys are popular on social media, but a viral 'hack' of microwaving them has caused severe burns for children ...

Add Yahoo as a preferred source to see more of our stories on Google. NeeDoh squishies have gone viral on social media over the last few months. They're made by Schylling, a 50-year-old Massachusetts ...

PHOENIX (AZFamily) — Consumer Reports is calling on safety regulators to investigate a popular gel-filled fidget toy following several reports of injuries. According to a report submitted to ...

Squishy fruits from the NeeDoh brand are sorted together into a container. NeeDoh’s have been trending due to their similarity to fidget toys, such as slime. Photo courtesy of @urbanoutfitters on ...

When I heard there was a shortage of NeeDohs—the squishy, stress-relieving toys—I called the toy store in my town in northern Florida and asked if I could buy some. Unfortunately not, the nice woman ...

THE LATEST TOY CRAZE IS BOGGING DOWN PHONE LINES AND FILLING UP THE INBOX AT BINGHAM IN VALLEY JUNCTION. THIS MORNING, PEOPLE WERE LINED UP DOWN THE BLOCK IN HOPES OF GETTING THEIR HANDS ON ONE OF ...

NeeDoh squishies, by Massachusetts toy maker Schylling, have gone viral, causing high demand and reselling issues. Production is ramping up.