In this video, an easy smokey eye tutorial is demonstrated using a super affordable eyeshadow palette by Elf Cosmetics. This ...

After 17 years working as a professional makeup artist and beauty editor, I've tested hundreds of foundations with everything from luxury formulas that cost more than $100 to cult drugstore favourites ...

Donald Trump admin suffers legal blow over election records seized by FBI Costco’s CEO just made a bold statement about the $1.50 hot dog Trump proven right on Iran's long-range missile capability as ...

Super pigmented and light as a cloud, Maybelline's new release has a gorgeous shade range with 10 unique colors. Use it on your cheeks or lips for long-lasting wear. The E! Insider Shop editors and ...

Maybelline New York has appointed actor Kiara Advani as its new brand ambassador for India, marking a strategic shift in the brand’s local communication around individuality and self-expression. The ...

For me, mascara has always been about more than lashes. It's the finishing touch that makes my makeup feel intentional and the one product I reach for on autopilot. Sure, I may skip foundation every ...

I’m pretty picky when it comes to mascara. Not just for the results they deliver but also because my eyes are so sensitive they’ll react to just about anything. And when I find a formula that doesn't ...

I'm not very adventurous when it comes to mascara. I know what brands I like, and what formulas work on my spindly lashes. It has to add a touch of drama to my eyes without causing irritation, ...

As someone with pretty sensitive eyes, I am very picky when it comes to mascara. It needs to deliver some serious drama to my eyes without making them irirtated, or watery, or flakey - and I've found ...

Miley Cyrus wears head-to-toe white custom Gucci in her latest Maybelline campaign. Miley Cyrus might be the face of Maybelline, but we can’t keep our eyes off her outfit in the beauty brand’s latest ...

An ex-Boots makeup artist has heaped praise on a £13 mascara - impressing her in 'one stroke'. Maybelline's Sky High Mascara's gravity-defying length, dramatic volume and lightweight feel have left ...

Last month, Miley Cyrus teased a new hit single—or rather, a jingle. Partnering with Maybelline, the singer reimagined the beauty brand’s signature catch phrase into a smash hit, bringing together the ...