The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

Each major, minor and concentration within the MIS, marketing, and analytics department explores the impact new technologies have across a wide-range of businesses. You will gain an understanding of ...

Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

This limitation has fueled a growing interest in marketing mix modeling (MMM). Nearly half of marketing leaders struggle to prove their value and gain recognition for their contributions ...

First, MIS professionals require a broad business acumen. Students need to understand how businesses operate with knowledge in accounting, finance, marketing, operations, and supply chain management.

Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand which strategies drive results. This article tackles the key differences between each ...