Your CFO sees marketing as a cost, not an investment. You’re under pressure to prove value, and the data you have isn’t ...

Pro tip: Use the 70-20-10 approach to balance your content mix. Spend 70% of your resources on proven formats that ...

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and ...

An e-Gro Alert from Alicia Rihn of the University of Tennessee covers the power that plant branding can play in generating ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

Vidmob, a provider of creative data solutions, and Objective Platform, a specialist in holistic marketing measurement, have ...

Building an AI-powered content supply chain requires a clear vision, strategic restructuring, new skill sets and thoughtful ...

As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and ...

CyberPower said sales of its largest modular three-phase UPS units to support data center modernization efforts doubled last ...

Incrementality measurement is designed to understand the full contribution of a specific marketing effort, be that a specific ...

Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement. The ...