Your CFO sees marketing as a cost, not an investment. You’re under pressure to prove value, and the data you have isn’t ...

Pro tip: Use the 70-20-10 approach to balance your content mix. Spend 70% of your resources on proven formats that ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and ...

An e-Gro Alert from Alicia Rihn of the University of Tennessee covers the power that plant branding can play in generating ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

In an exclusive interview with e4m, Lakshmi Narayanan B, CMO of CEAT, discusses the brand’s marketing strategy, digital shift ...

In a fireside chat, Fernando Fernandez indicated his intention to move to a 'social first' marketing strategy, says Warren ...

Vidmob, a provider of creative data solutions, and Objective Platform, a specialist in holistic marketing measurement, have ...

Building an AI-powered content supply chain requires a clear vision, strategic restructuring, new skill sets and thoughtful ...

Senior Category Head Mayank Shah shares how IPL helps Parle connect with diverse audiences, amplify campaigns, and unify its product portfolio with fresh plans for IPL 2025 ...