As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and ...

CyberPower said sales of its largest modular three-phase UPS units to support data center modernization efforts doubled last ...

OptiMine, a leader in agile marketing measurement and optimization, is pleased to announce a strategic partnership with the Association of National Advertisers (ANA). This collaboration will bring ...

The focus is now on context-driven, intent-heavy search optimization, making Voice SEO essential for ranking in AI-powered ...

Incrementality measurement is designed to understand the full contribution of a specific marketing effort, be that a specific ...

Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting ...

The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement. The ...

Want to get creative with your content? Chances are, you’re not using these 14 digital content types enough. Check out some ...

Stone's early success, fueled by albums like The Soul Sessions and Mind Body & Soul, cemented her status as a neo-soul ...

ForeToday unveils digital marketing strategy for 2025! Dive into essential knowledge for SMEs & master online sales with real ...