Without customers, there is no business! Managing Customers for Growth (MCG) focuses on how firms design and implement customer management activities to achieve sustainable customer growth. The course ...
Managing Your Projects and Customers: The Benefits of Integrated CRM and Project Management Software
The top-ranked consultants who not only survive but are thriving in the current demanding business world work with desire and dedicate themselves to understanding the client, the business segments, ...
Customers are tired. One year into a global pandemic that has kept the masses at home and rewritten the playbook for successful and engaging brand experiences, patience for friction is at an all-time ...
How can you manage marketing so its business impact is apparent to the CEO? How can you put marketing at the center of the CFO's agenda? And how can you ensure that marketing is understood by all ...
Nathan Eddy works as an independent filmmaker and journalist based in Berlin, specializing in architecture, business technology and healthcare IT. He is a graduate of Northwestern University’s Medill ...
Abbott and Alderson first introduced the concept of customer experience in the 1950s, and since then, many numerous models, articles and numerous scientific titles have been published. Creating a ...
The ability to communicate, sell, realize and expand the value your offering delivers to prospects and clients has become the basis of differentiation and competitive advantage in B2B. Why? Selling ...
The retail industry has taken a hit in recent years, thanks in part to changing customer preferences, the rise of online shopping, and increasing pressure from global competitors—not to mention the ...
As the economic fallout from the COVID-19 pandemic continues, businesses are facing nearly unprecedented risk that their commercial customers, who may have been transformed from financially strong to ...
Brands chasing growth through new segments often alienate their most loyal customers. Here’s how to manage segment conflict before it breaks your brand. Segment conflicts matter. Customer segments ...
Learn more about customer interaction at CRM Evolution 2022. See more videos from CX Connect 2021 on the CRM YouTube channel. Read the complete transcript of this clip: Daniel Ziv: Now let's dive into ...
These days, many print buyers are looking for print service providers (PSPs) that offer a variety of products, from signage and packaging to direct mail. To meet the demand — and to boost their own ...
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