“It’s going to cost the industry a substantial amount of money,” said Matt Cole, brewmaster at Ohio-based Fat Head’s Brewery.
Consolidation in the hard seltzer category could drag on over the next few years, which, coupled with Boston Beer’s investments in branding and in-house capacity in anticipation of demand ...
Some brewers have also lost access to store shelves from one big customer: Canada, which is the top foreign market for U.S.
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