Keynote speaker Brad Jakeman, the former executive vp/marketing for Federated Department Stores and Citibank marketing chief, cited JetBlue as a best multi-platform practitioner and used the carrier ...

NEW YORK – A JetBlue executive at Forrester’s Marketing 2016 Forum described ... While the airline has stepped into more programmatic strategies and digital venues, it is readjusting its ...

JetBlue's Q1 2025 performance demonstrated resilience amid economic challenges, with strong execution on its JetForward strategy driving operational improvements and premium product performance.

Multichannel presence Mobile plays a big role in JetBlue’s overall media campaigns that focus on getting consumers involved with marketing. Take a recent marketing push around the 2012 ...

The Liveboard connects to a feed of data that leverages traffic, airport lines and JetBlue flight information to provide an accurate portrayal of the length of time it would take to board a flight at ...

busyness. JetBlue released the film on a dedicated Tumblr page, which also features an interactive quiz, quotes, images, GIFs and facts to make a lasting impression on viewers. F "We wanted to place ...