The Masters of the Universe movie's first great joke will feature a fun tribute to the original animated series.

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Characters like Mr. Potato Head, Optimus Prime and Cobra Commander are among the initial list of Hasbro IP, with the company ...

Hasbro's AI studio, Sixth Wall, is teaming with ElevenLabs to offer Optimus Prime, Megatron, Peppa Pig, and other characters ...

ElevenLabs has partnered with Hasbro to bring a collection of the toy and game company’s suite of characters, including some ...

Business are now able to license interactive AI versions of iconic Hasbro characters, thanks to the toymaker's new AI studio.

Though it may seem absurd, the number above is not a typo. Hasbro CEO Chris Cocks spoke in October about the massive expansion. We don’t have a comprehensive list of every project, as Hasbro tends to ...

It’s no secret that the Barbie movie is great. Sublime, even. Based on the beloved and ubiquitous doll, Barbie sparked a massive revival of toys and games being adapted into movies. Hot off the film’s ...

Hasbro is planting a bigger flag in Los Angeles with a long-term lease at a historic West Hollywood studio campus. The Boston-based toymaker will occupy more than 31,000 square feet at The Lot at ...

After last week's Resident Evil movie trailer sparked complaints that it didn't look enough like Resident Evil, the series' unofficial loremaster has said that fans should just accept the film for ...

The Matt Johnson film, focusing on the coming-of-age of a young Bourdain, hits theaters in August. The typical arc for biopics, as immortalized by Dewey Cox’s journey in “Walk Hard,” goes as follows: ...