Double opt-in has long been considered the optimal standard for email marketers. But some industries are more attentive than others, judging by the 2022 Email Marketing Benchmark by GetResponse.
A recent and far-reaching decision by the Italian Data Protection Authority (Garante) has significantly altered the rules governing marketing privacy consent in Italy, introducing a potential ...
A double opt-in process can help brands protect their sender reputation and email deliverability. Here are four ways to maximize double confirmations for email.
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