Gucci taking over title sponsorship for F1's Alpine in 2027

May 28 - The Alpine Formula 1 team will have a new look next year when Gucci takes over as the title sponsor. The Gucci ...

Alpine Lands Gucci as Formula 1 Title Sponsor for 2027

Alpine will take on title sponsorship from Gucci in Formula 1 from 2027 and race in the colors of the Italian fashion brand’s ...
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Gucci Racing enter F1 with 2027 confirmation

Don't adjust your computer screen, you're reading this right: there is going to be a Gucci Racing team on the grid in F1 next ...

Gucci to become Alpine title sponsor from 2027 season

The Italian fashion company will replace water treatment brand BWT, who has been the F1 team's title sponsor since 2022.

Gucci Enters Formula 1 as Alpine's New Title Sponsor

In a historic move for motorsport and fashion, the Kering-owned powerhouse will take over the grid in 2027, replacing BWT in ...

Gucci, Alpine F1 Agree to $150M+ Contract As Title Sponsor Starting With 2027 Season

Gucci announced Wednesday it will become the title partner of the Alpine Formula One team starting in the 2027 season. The ...

Gucci Shifts Into High Gear With F1 Team Sponsorship, New Racing Platform

Gucci has signed on as title partner of the Alpine Formula 1 Team, which from the 2027 season will compete in Gucci colors ...
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Gucci Enters F1 as Alpine Lands Luxury Fashion Giant as Title Sponsor

Gucci has officially entered the world of Formula One by becoming the title sponsor of the Alpine F1 team, which will be identified as Gucci Racing Alpine Formula One Team from the start of the 2027 ...