May 28 - The Alpine Formula 1 team will have a new look next year when Gucci takes over as the title sponsor. The Gucci ...

Alpine will take on title sponsorship from Gucci in Formula 1 from 2027 and race in the colors of the Italian fashion brand’s ...

Don't adjust your computer screen, you're reading this right: there is going to be a Gucci Racing team on the grid in F1 next ...

The Italian fashion company will replace water treatment brand BWT, who has been the F1 team's title sponsor since 2022.

In a historic move for motorsport and fashion, the Kering-owned powerhouse will take over the grid in 2027, replacing BWT in ...

Gucci announced Wednesday it will become the title partner of the Alpine Formula One team starting in the 2027 season. The ...

Gucci has signed on as title partner of the Alpine Formula 1 Team, which from the 2027 season will compete in Gucci colors ...

Gucci has officially entered the world of Formula One by becoming the title sponsor of the Alpine F1 team, which will be identified as Gucci Racing Alpine Formula One Team from the start of the 2027 ...

FIA President Mohammed Ben Sulayem shared early targets for the V8's size, power, and gas/electric energy split as he confirmed F1's plan to drop the hybrid V6: “It will happen.” Throughout the nearly ...

Eight AI partnerships signed in six months. Williams runs Claude. McLaren runs Gemini. Red Bull runs Oracle. The 2026 regulation overhaul has turned the paddock into one of the largest live commercial ...

LONDON, May 4 (Reuters) - Artificial Intelligence’s integration into Liberty Media-owned Formula One and its 11 teams has been noticeable on- and off-track in the already highly tech-powered sport.

We can call this current iteration of the PGA Tour the “Signature Event Era” in part because of how transitional the league feels at the moment. It won’t look the way it does now forever. So how will ...