Just like the tournament itself, this year’s edition of the hugely popular collector’s item will require you to collect a massive 980 stickers—covering every player at the tournament, as well as team ...

Coca-Cola refreshes Sprite with new packaging, “It’s That Fresh” campaign, and culture tie-ins as market share shifts.

Adidas Originals is collaborating with The Coca-Cola Company on a multi-shoe collection dropping soon. Official images of an ...

For Stephen Kehoe, Pepsico executive vice president and chief corporate affairs officer, the key constraint of his company’s ...

Red, cream, and a Coke Classic logo on the side panel give adidas' shell-toe icon its most legible summer collab in years.

The quintessential symbol of globalization, Coca-Cola was born in 1886 almost by accident as a medicinal tonic in an Atlanta ...

Forget billboards. Forget flashing neon signs dominating city skylines, vying for your attention. The largest Coca-Cola ad on ...

Coca-Cola has had plenty of fashion collaborations in the past, from graphic tees to Crocs. However, this new collection showcases Lucky Brand's signature Americana style and trendy, retro feel by ...

The Zurich Classic of New Orleans is the latest PGA Tour event to announce its dates for a 2027 season that is looking to be similar to this year, minus Hawaii.

Coca-Cola’s new CEO emphasised the importance of being “close” to consumers, as he laid out affordability and “disciplined” innovation as key pillars of the company’s path to continued growth.

This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...