Two people are fighting for their lives in hospital following a house fire in Scarborough’s Malvern neighbourhood early Tuesday morning. Crews were called to a two-storey, detached house on Snowball ...
The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...
IAB Tech Lab has announced the release of a new CTV Ad Portfolio alongside an updated Guide to Programmatic CTV. The documents are open for public comment until 31 January 2026. The CTV Ad Portfolio ...
CTV is reshaping TV advertising with more control for audiences. Marketers must adapt to precision targeting and creative strategies. Ethical data usage and transparency are crucial in the CTV ...
If you’re a fan of Amazon’s ecosystem, whether that’s asking your Alexa speaker to tell you about the weather or compulsively checking the video feed from your Ring doorbell, then it makes sense to ...
CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...
Pinterest, Inc. (PINS) has inked a definitive agreement to acquire tvScientific, a firm specializing in a connected TV (CTV) advertising platform. The buyout will enable Pinterest to bring its ...
Pinterest has acquired connected TV advertising platform TvScientific, according to a press release. Financial terms of the transaction, which is expected to close in the first half of next year, were ...
— CTV Lions Children’s Christmas Telethon Chair Sam Khoury “The thanks and the gratitude goes out to all the Lions clubs in the area because without their help, we cannot do it,” said Khoury. “The ...
Tap Here To Add Soap Opera Digest As A Trusted Source Next, the promo previews Jordan (Tanisha Harper) arriving at the Ashford home with a casserole dish in hand — but when Trina (Tabyana Ali) answers ...
In the latest in a list of controversial moves that seem designed to make the Magic: The Gathering playerbase angrier by the day, Wizards of the Coast will end the Buy-a-Box promo program after Lorwyn ...
Marketers have spent the last decade shifting ad dollars from traditional TV to Connected TV (CTV), chasing precision targeting, real-time reporting, and cost efficiency. Yet the pendulum may have ...