“Saturday Night Live” is moving from Global to CTV and Crave starting in fall 2026. The move ends a 50-year broadcast run on Global according to the deal with NBC Universal Global TV Distribution ...

“Saturday Night Live” is changing channels in Canada and triggering some changes in CTV’s local nightly newscast. The long-running sketch comedy series will move to CTV and Crave this fall under a new ...

Streaming's ad-supported era is here, and it arrived faster than most advertisers expected. Prime Video doubled its ad load within a year of launching its ad tier. Netflix is expanding its ad minutes.

Though ad budgets are expected to remain tight in 2026, advertisers are bullish about connected TV’s prospects. Nearly 70% of CTV advertisers expect to increase their spending this year on the channel ...

Local news about the companies, people and issues that impact business in Ottawa and beyond delivered to your email inbox. Erin Benjamin will be applying her advocacy skills to a new role with the ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...

Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads on TV. After first teasing the forthcoming shoppable formats at Google ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

Johnny O'Neill, VP customer success at VideoElephant, gathers his thoughts on what the Digital Place Based Advertising Association's Video Everywhere Summit revealed about the CTV and OOH landscapes, ...