Today, the company is less industrial, and more lifestyle. The new Black + Decker logo and packaging So as the brand grows, a tried-and-true strategy is to simplify, and therefore control ...

Of the 100 most downloaded iPhone apps in the United States last week, according to Sensor Tower, nine have black-and-white logos, including e-commerce company Shein, Meta’s Threads and ChatGPT.

So it raised eyebrows when Fortune recently reported that the company was changing its logo to something way more simple: a plain black circle. And the interest around OpenAI’s possible ...

Currently, the company marks its products with a flat, opaque Apple logo in either black, white, silver, or other sleek finishes. The founder of Nestlé based the company's first logo on his ...

It took nearly ten months for the company to apply for the new Xiaomi logo in black and white. At the moment, it is not clear where; and for what products the company intends to use the logo in ...

Car enthusiasts love to stoke the rivalry between and Ferrari, even down to the minutiae of the Lamborghini logo. The design of the gold and black emblem was led by company founder Ferruccio ...

Instead, it's replaced by a large black "O" or a simple ring or ... it doesn't own the typefaces used for its logo and its website. The company is, perhaps, looking to solidify its identity ...

Adidas has retracted its notice of opposition against Black Lives Matter trademarking its logo. The unusual move follows a complaint filed by the company on March 27 with the USPTO. Adidas has ...