This article originally published at Start of SXSW has Texas hospitality workers feeling like 'The Bear'.

If you're driving downtown, you're in luck!

South by Southwest is scheduled to kick off Thursday, March 12, and will continue until Wednesday, March 18.

South by Southest 2026 returns ot Austin for the 40th year. See photos from film premieres , live music , celeb appearances , free events , activations and more on the packed SXSW schedule.

No badge, no problem. From big-name concerts to local showcases and parties, we found plenty of free and ticketed events you can hit up during SXSW.

Looking for the best tacos in Austin? Here are 10 standout taquerias serving everything from suadero to duck carnitas.

A bullet impact is marked on the wall outside Green Light Social on west 6th street in Downtown Austin, Texas on Monday, ...

Innovation. Music. Films. Artificial intelligence. Here's what we're looking forward to at this year's South by Southwest ...

Austin has so many hotels and locally owned businesses worth checking out while you're in town, it can be hard to decide on a ...

Escape into a world of whimsy. These adorable Texas communities make it easy by offering uniquely atmospheric experiences that you and your partner will love.

New downtown Phoenix urban resort has 236 rooms, four restaurants, Turkish-inspired spa and a rooftop pool. Here's a peek inside and at the price tag.

'They obviously picked the perfect time to do it as people are leaving the bars.' ...