This article originally published at Start of SXSW has Texas hospitality workers feeling like 'The Bear'.

If you're driving downtown, you're in luck!

South by Southwest is scheduled to kick off Thursday, March 12, and will continue until Wednesday, March 18.

South by Southest 2026 returns ot Austin for the 40th year. See photos from film premieres , live music , celeb appearances , free events , activations and more on the packed SXSW schedule.

Whether you're a badge holder looking for the cherry on top or a Texan braving downtown Austin, we've got you covered.

Bill Murray behind the bar? Elijah Wood's DJ set? With the festival’s 40th anniversary this year, take a stroll down memory lane as fans reflect on celebrity sightings of years past.

For decades, when visitors arrived in Austin for South by Southwest, the first thing they did was head to the Austin Convention Center to pick up their badge. If they try that this year, they’ll be ...

Looking for the best tacos in Austin? Here are 10 standout taquerias serving everything from suadero to duck carnitas.

Innovation. Music. Films. Artificial intelligence. Here's what we're looking forward to at this year's South by Southwest ...

Austin has so many hotels and locally owned businesses worth checking out while you're in town, it can be hard to decide on a ...

That changes March 18 when Kinsho opens at 51 Rainey Street, Suite 140A, in the same high-rise as Emmer & Rye. The restaurant is the second venture from chef Nick Ford and Wade McElroy, the duo behind ...

Escape into a world of whimsy. These adorable Texas communities make it easy by offering uniquely atmospheric experiences that you and your partner will love.