Barbie was a huge success thanks to the vision and talents of people like Margot Robbie and Greta Gerwig, and it could point ...

These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

She's beloved by kids, even if they chop her hair, color her face and tear off her head. She's Barbie: The doll that's ...

Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

Mattel Films chief Robbie Brenner focuses on storytelling as she shepherds 'Masters of the Universe' and other followups to ...