Golden State Warriors star Stephen Curry ended his partnership with Under Armour this year and throughout the season, he ...

Stephen Curry is nearing the end of his illustrious NBA career, but he's not done making moves. The four-time NBA champion announced Monday he's signing with the Chinese sportswear company Li-Ning ...

Curry, 38, a 17-year NBA veteran and two-time most valuable player, now has a sneaker deal since ending his relationship with ...

The Wisconsin Badgers have landed a commitment from three-star defensive back Royalton Allen, he announced on Tuesday. Allen, ...

CLEVELAND, Ohio — Golden State Warriors star Stephen Curry has officially entered a new chapter in his business career, ...

The agreement, which includes plans for sportswear and athleisure products, and stores across the United States and China, is the biggest involving an N.B.A. star and a Chinese brand.

Under Armour is being criticized for failing to build its brand around Tom Brady and Steph Curry in the way their legendary ...

Golden State Warriors superstar Stephen Curry announced the beginning of a new endorsement chapter on Monday, revealing his partnership with Chinese shoe company Li-Ning. This decision marks the end ...

Stephen Curry’s season-long sneaker free agency is over with the international star announcing on social media a deal to take ...

Golden State Warriors’ Stephen Curry has signed an endorsement deal with Chinese sportswear giant Li-Ning. Under Armour ended ...

One of the biggest business stories in basketball has finally come to an end. According to ESPN's Shams Charania, Golden ...