Every iPhone ships with a built-in cross-app tracking opt-out. Here's why most people haven't enabled it, and how to do it in ...

iOS 26.5 arrived this week and brought an Apple Maps popup notifying users that ads are coming soon. Here’s what to expect when they formally launch this summer. Ads launch in Apple Maps this summer, ...

Apple and Google's base flagship handsets each pack a lot of value for $799, with both phones getting noticeable improvements over prior models. Mike Sorrentino is a Senior Editor for Mobile, covering ...

The scale of any advertising product relies on the size of active devices it can run on. During its earnings call this week, Apple CFO Kevan Parekh said the number of active devices -- from iPhone to ...

Apple has released a new video ad that highlights how the Health app works with iPhone and Apple Watch. The commercial centers around someone receiving lots of unsolicited health advice from strangers ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Apple iPhone 17 Pro Max: how will the next Pro look next to the iPhone Fold? April 13 update ...

NASA’s Artemis II astronauts used an iPhone 17 Pro to capture stunning Earth photographs from space, marking the first smartphone fully qualified for extended orbital use. Macworld reports the ...

Apple iPhone users have eight new emojis to blast at their friends, and new features in Apple Music to enjoy. Those new emojis and other features are in iOS and iPadOS 26.4 updates, now available to ...

On Tuesday, Apple announced updates to its Apple Business program. The thing that everyone noticed is the part where Apple is putting ads in Apple Maps starting this summer. We’ll get to that in a ...

There are approximately 1.6 billion iPhone users globally, with 158 million in the U.S. While Apple’s highly engaged mobile audience has been of great interest to marketers, Apple has been slow to ...

Apple is also launching a new small business plan setup that handles everything from laptops to local advertising. Apple is also launching a new small business plan setup that handles everything from ...

Apple on Tuesday announced that it will begin to allow advertisers to target customers on Apple Maps, starting in the U.S. and Canada later this summer. The ads will be available to any size business ...