NBC’s Joe Fryer runs through the Highs and Lows of the week on Sunday TODAY including Taylor Swift’s dramatic rollout to reveal her 12th album, “The Life of a Showgirl,” a fisherman who learned a giant lesson after catching a giant squid and more.

Taylor Swift announced her 12th studio album, "The Life of a Showgirl," after a countdown tease on her website. The release date is now set for Oct. 3.

The pop superstar Taylor Swift is fully embracing sex appeal less than a decade after she started using curse words in her music.

On Aug. 12, Taylor Swift announced her 12th original studio album, The Life of a Showgirl and a sparkly orange era on her website.

Her new album features 12 songs, which drops in October, has just one feature and its with a fellow major pop star.

NEW YORK (AP) — Look what you made her do — Taylor Swift has announced her 12th studio album, “The Life of a Showgirl.” Swift announced the album on her website shortly after a countdown timer expired at 12:12 a.m. Tuesday. No release date was announced, but her site said vinyl editions of the album would ship before Oct. 13.

Taylor Swift releases four limited edition deluxe CD covers for "The Life of a Showgirl." Vote for your favorite.

Here are all the art history Easter Eggs Taylor Swift has revealed ahead of new album "The Life of a Showgirl."

Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or businesses clamoring for a piece of the action.