When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

From firing people to promoting jeans, calling for peace deals or the renaming of a sports team, President Donald Trump keeps ...

The hush-money payments that he arranged to adult actress Stormy Daniels, who claimed she had an affair with Donald Trump ...

As Sydney Sweeney’s name continues to ricochet across the internet thanks to her latest denim campaign, it appears that even ...

President Donald Trump offered praise Monday for Sydney Sweeney amid backlash over a denim ad campaign featuring the actress ...

By Jeff Mason (Reuters) -From firing people to promoting jeans, calling for peace deals or the renaming of a sports team, ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Watters suggested a marriage between Barron Trump & Sydney Sweeney could lead to a political dynasty, sparking negative ...

As Sydney Sweeney remains mum on the backlash to her American Eagle jeans ad, a defaced billboard in SoCal claims she has new ...

Trump has also taken aim at Jaguar following what he called a “woke” marketing campaign that featured an eclectic cast of ...

Businesses that had been in a holding pattern during President Trump’s evolving trade war are starting to plan ahead with ...

Sydney Sweeney has found allies in the most unexpected people, and Dr. Phil, has now joined her little club of defenders.