This WARC Guide provides a summary of new thinking and best practice on generative AI.
David Tiltman and Tariq Hassan look at navigating the challenges of doing "more with less," sharing insights on how brands can thrive amid economic volatility and low growth. The current economic ...
Part of WARC’s Evolution of Marketing programme, The Future of Measurement highlights emerging trends in media and creative measurement. Part of WARC’s Evolution of Marketing programme, The Future of ...
Vodafone Turkey, a mobile telecommunications company, increased sales for Vodafone Simple by encouraging current Vodafone and competing customers to switch to their service. Vodafone Turkey, a mobile ...
In the AI era, brands must adapt their go-to-market strategies to remain relevant and effective, as outlined in the Priming and Proving model developed through insights from marketing leaders. In the ...
Dominos built diminishing return and ROAS models on weekly revenue and weekly YouGov Brand Index metrics to surpass a 20% sales growth target, and foster growth in customer acquisition and retention ...
This report examines the key trends that are driving the future of commerce media.
This Guide explores some of the drivers behind the fast-growing creator economy, and takes a look at the emergence of creator packaged goods. It also offers guidance for brands on looking to work with ...
An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.
WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...
Global advertising spend is growing rapidly with digital-first platforms capturing almost all the new money, WARC’s Global Ad Forecast Q3 2025 indicates – the growth upgrade is the first in more than ...
This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.
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