Identifies award-winning campaigns that show how a great strategy can transform businesses and brands. Strategists have enabled brands like Johnnie Walker, Snickers and Omo to build strategies based ...

Offers three lessons for marketers on the effectiveness of influencer and creator marketing. Influencer and creator marketing is a valuable part of modern marketing plans, but a vast majority of ...

Highlighting trends amongst the campaigns entered into the 2025 Creative Effectiveness Lions. Brands that stick with creative platforms over time achieve greater recognition, loyalty, and financial ...

Global strategies, campaign updates and trends in new usage occasions. At a time when consumers are prepared to spend and seek joy, create positive associations and seamlessly integrate usage by ...

The expectation that brands should drive growth doesn’t change when the economy slows and spending turns cautious – at these times it might be useful to explore new usage occasions, giving consumers a ...

Coca-Cola’s Q2 showed a company navigating choppy waters in the ways many brands must in 2025: offset volume declines by driving for profitability and placing marketing front and centre in that effort ...

A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, ...

Marketers need to invite culture into the conversation in order to create relevance, to drive discussions and ultimately to create marketing that happens, believes Todd Kaplan, the chief marketing ...

Trends and fads, especially around single products, can make money – but whether they point to something significant about the world (or about how to do business in the world) is much trickier; ...

There’s a secret to calculating the value of attention, new research suggests, with the winning formula not simply about the amount of time spent but how valuable that time is – and it’s driven by ...

Dull ads cost companies millions of dollars to achieve the same effect – now, new research to be presented today at Cannes Lions by eatbigfish’s Adam Morgan and Dr.

The blurring of traditional entertainment boundaries is creating new challenges and opportunities for the leisure and entertainment industry – our new analysis reveals a landscape where 'kidults' are ...