Funnel’s Carl Ronander argues that marketers have spent years learning to speak finance’s language, but stronger CMO-CFO ...

The answer, for Gilbert, is brand design built on fundamentals: an idea strong enough to hold it all together, and to last.

“More data doesn’t equal more truth,” Reza Amiri-Garroussi, head of media at LiveRamp, argued. As the number of available ...

Retail banking has optimized convenience. Now it must operationalize confidence.

Agency leaders are also talking openly about pitches becoming shorter, sharper and more focused on what agencies can actually ...

The scarcity has shifted: buyers have no shortage of information competing for their attention, only a shortage of sources ...

The research also reveals how widespread misinformation concerns have become. Republicans are the most likely to report ...

Living in London means being able to visit some great brand activations: from experiential pop-ups, to brand collaborations, ...

Rani Al Hajji: How Unilever mobilized 35 brands and 50,000 creators at the World Cup ...

Credibility can’t be bought, and relationships can’t be rushed. That’s the case Sandra Azedo, global PR and communications ...

Columbia Sportswear asked fans to fax in for a free fleece, Garage Beer and Jason Kelce recast game day regulars as monster ...

That’s the thinking behind OpenAI’s new two-minute film starring SJ Mendelson, Lavelle Roby and Constance Brenner. The trio ...