Consumer marketing and insights platform Prodege has appointed Todd Parsons as chief executive, effective 1st October.

Customer intelligence platform Stravito has launched a model context protocol (MCP) server to allow companies to use their ...

New York-headquartered MMC used Weathervaine in the 2026 Fifa World Cup to analyse hundreds of thousands of AI generated responses before narrowing in on a subset of nearly 5,000 before and during the ...

Consumer confidence rose one point in September with four measures also increasing from the previous month, according to the ...

Qualtrics is launching a healthcare offer on its experience management platform following its acquisition of Press Ganey Forsta a few months ago.

Toronto-based conversational research business Nexxt Intelligence Inca has built a tool to allow researchers to interrogate ...

Looking at the origins of marketing terms can remind us of lessons we might have forgotten, writes Sam Salama.

The California Department of Alcoholic Beverage Control (ABC) had previously allowed taste testing for market research in limited circumstances, but the body ceased issuing specific guidance in 2009 ...

Insight consultancy Yonder has appointed Ross McAuley as chief executive, with Michael Simmonds stepping into the role of chair.

Behavioural science platform Herdify has appointed Steven Emms as founding customer success and growth manager and Robert ...

AI insights platform Suzy has named Bryan Silverman as chief executive as well as an additional round of funding led by HIG Growth Partners.

AI media production and distribution platform Picsart has partnered with insights platform Zappi to release an AI agent focused on providing evidence to support creative decisions.