Consumer marketing and insights platform Prodege has appointed Todd Parsons as chief executive, effective 1st October.

The winners of the MRS Operations Awards, known as ‘the Oppies’, have been announced at an event last night in London.

Customer intelligence platform Stravito has launched a model context protocol (MCP) server to allow companies to use their ...

Consumer confidence rose one point in September with four measures also increasing from the previous month, according to the ...

New York-headquartered MMC used Weathervaine in the 2026 Fifa World Cup to analyse hundreds of thousands of AI generated responses before narrowing in on a subset of nearly 5,000 before and during the ...

Qualtrics is launching a healthcare offer on its experience management platform following its acquisition of Press Ganey Forsta a few months ago.

Synthetic data company Electric Twin has partnered with creative agency and AI studio Scary Robots to use synthetic audiences ...

Behavioural science platform Herdify has appointed Steven Emms as founding customer success and growth manager and Robert ...

Toronto-based conversational research business Nexxt Intelligence Inca has built a tool to allow researchers to interrogate ...

Telephone-based field research business AMR Advanced Market Research has appointed five staff to its CATI centre in ...

Elsaesser (pictured right) is based in Santa Cruz de la Palma, Spain, and spent the past five years as head of consumer ...

Looking at the origins of marketing terms can remind us of lessons we might have forgotten, writes Sam Salama.