The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S ...

Peacock surges +64%, achieves platform-best 3.0% of TV according to Nielsen’s The Gauge; records its most-watched day ever on ...

Nielsen CMI reveals New Zealand’s over-65s are a growing, cashed-up audience with strong local values, active travel plans, ...

Gracenote found that usage of chatbots for a range of purposes is gaining traction across generations, with 66% reporting ...

Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision. He will spearhead transformation, innovation and momentum behind Nielsen’s evolving ...

This is also an audience who has the financial wherewithal to act upon their interests, with 60% of anime fans being the ...

The first signs of spring in March led to Poles spending significantly less time in front of their screens, leading to a ...

To measure TV audiences, you need three key ingredients: a data source (a combination of panel and big data capable of properly representing viewing audiences); technology (to capture and correctly ...

Drive your automotive strategy forward with Nielsen’s Scarborough Industry Automotive Report. Get deep, actionable insights into American consumer behavior, including anticipated new/vehicle spending ...

Explore the data behind the McDonald’s and KPop Demon Hunters collaboration. Discover how Nielsen’s streaming intelligence ...