The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S ...

Peacock surges +64%, achieves platform-best 3.0% of TV according to Nielsen’s The Gauge; records its most-watched day ever on ...

Nielsen CMI reveals New Zealand’s over-65s are a growing, cashed-up audience with strong local values, active travel plans, ...

The first signs of spring in March led to Poles spending significantly less time in front of their screens, leading to a ...

If there’s one thing the media industry loves, it’s an acronym. Letters run rampant across media plans, presentation decks and press releases. But as new media types emerge—along with their subsequent ...

To measure TV audiences, you need three key ingredients: a data source (a combination of panel and big data capable of properly representing viewing audiences); technology (to capture and correctly ...

Drive your automotive strategy forward with Nielsen’s Scarborough Industry Automotive Report. Get deep, actionable insights into American consumer behavior, including anticipated new/vehicle spending ...

S'il est une chose que l'industrie des médias adore, c'est bien un acronyme. Les lettres sont omniprésentes dans les plans médias, les dossiers de présentation et les communiqués de presse. Mais avec ...

Media berubah lebih cepat dari sebelumnya. Ikuti audiens di seluruh perangkat, program TV, iklan, dan lainnya dengan data dan wawasan Nielsen terbaru. Media berubah lebih cepat dari sebelumnya. Ikuti ...

Para medir las audiencias de televisión, se necesitan tres ingredientes clave: una fuente de datos (una combinación de paneles y macrodatos capaz de representar adecuadamente las audiencias); ...