From getting finance to “speak the language of marketing” to the storytelling behind outcome-based metrics, marketers outline how to win the battle for brand.

The value of marketing to the business rests on three related foundations – the importance of the ‘outside’; the importance ...

Less than half of brands feel confident that sports sponsorship delivers business results, despite increasing investment in ...

In the run up to Christmas, Tesco is building upon rising sales and its highest ever customer satisfaction score through a ...

Sol de Janeiro CEO Jordan Saxemard sees problem-solving as a commonality between his career which has spanned finance, ...

In the first part of a new series, The Line In The Sand, marketing consultant Johnny Corbett challenges marketers to confront ...

Ancient + Brave’s marketing director says marketers are under pressure to move on before seeing the long-term impact of their ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

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The car brand’s rebrand in 2024 caused no shortage of controversy - but the reveal of the Type 01 shows a marketing strategy joined up with product.

New research from Les Binet and Dom Boyd against an over-reliance on price promotion, which is now the biggest single ...

HSBC remains the UK’s top brand, according to Kantar’s BrandZ ranking of the UK’s 75 most valuable brands. .Against the ...