The UK advertising market’s growth outstripped GDP last year, with the value of UK ad spend now having almost doubled since ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

As revenues rise, the coffee chain is seeing results from its revamped loyalty program and tapping into culture via marketing ...

Our industry has spent years talking about attention, leading us to prioritise what is easy to measure over what is ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Doughnut brand Krispy Kreme is looking to “build resilience” as it launches its first UK brand campaign, amid new LHF ad ...

Despite the importance of technology to marketing, particularly with the advent of AI, the relationship with the CTO is seen ...

Consumer ‘closeness’ and the importance of affordability were both highlighted as key focuses for Coca-Cola’s new CEO.

Marketing jobs with a salary above £100,000 grew 29% compared to last quarter, according to exclusive data from CV Library.

As marketers progress through their careers, the growth opportunities when in role become smaller, and the roles at the top ...

As one of the UK’s fastest growing fintechs, Allica Bank is using its first TV campaign to put the brand “on the map”.

The vast majority (89%) of consumers believe AI-generated content should be disclosed by brands, according to research from YouGov and Meltwater. There is widespread mistrust about the use of AI in ...