Content creator partnerships need to be built with “faith and collaboration” if they are to be successful, says Adobe ...

As people increasingly turn to AI chatbots like ChatGPT for quick and conversational answers, most marketers remain ...

Virgin Group’s chief brand and marketing officer Claire Hilton is stepping down after six years, as the company appoints its ...

Meta CEO Mark Zuckerberg claims AI “superintelligence” - which surpasses human intelligence in “every way” - is within reach.

The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and how ...

The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and how ...

In the latest episode of The Marketing Week Podcast, we discuss why short-termism is becoming a even bigger issue for brands ...

Growth in marketing spend is an “implicit recognition” Unilever’s investment three years ago was “absolutely uncompetitive”, ...