Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to a ...

CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically.

Imagine doubling your B2B marketing results with half the effort. Generative AI can do that for you. As businesses adapt to today's hypercompetitive environment, it's clear AI can provide a powerful ...

SEO - Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands?

The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven. Key findings from the ...

The GIF, short for "graphics interchange format," has become a staple in modern communication. The short, looping video clips can be easily shared, which has made GIFs popular with social media users.

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the ...

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...