New campaign “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a ...

Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning ...

Crime thrillers, telenovelas and “Survivor” get a humorous spin in spots supporting a creative platform the Mars brand ...

At IAB PlayFronts, gaming platforms, marketers and developers discussed what’s next in gaming as the space continues to find ...

CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon ...

A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted ...

McDonald’s began piloting a media network across 450 company-owned restaurants in the U.S. last month, the Golden Arches owner announced during its investor day presentation on Wednesday. The ...

Meta hopes to make it easier for advertisers to discover and work with creators with the addition of ad-readiness editing ...

Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted ...

Target launched a new national brand campaign, “Inside Out,” that focuses on its customers and iconic red shopping bags, per details shared with Marketing Dive. The effort includes 30- and 15-second ...

Matt Sutton, who’s led the outdoor brand’s marketing for two years, digs into an edgy “Engineered for Whatever” platform that ...

Scale is the variable that breaks traditional models. Your marketing team feels this first: if go-to-market is generating ...