Exchange4media provides the latest news, information & updates on first-party-data-strategies from the Media Marketing and advertising industry in India.

PVR Cinemas and PVR INOX were directed to pay Rs 20,000 compensation, Rs 5,000 litigation costs and Rs 50,000 in punitive ...

Traditional brand loyalty based on heritage and familiarity is diminishing as consumers increasingly demand proof and ...

In one of the biggest media account movements in the Indian advertising market this year, L'Oréal India has decided to move its sprawling media mandate to Zenith. The business, estimated to be worth ...

Abhinav Iyer, Chief General Manager, Marketing & Strategy, Muthoot Finance, discusses Sunheri Soch Season 5 and its use of ...

Vandana Chamaria has joined Haleon as Head of Oral Health, South Asia. She announced the appointment on LinkedIn.

On 26 January 2026, the Indian media fraternity celebrated the birthday of a senior and highly experienced journalist who has marked a strong and credible presence in the world of news for more than ...

Every once in a while, an ad doesn’t just miss, it sparks a national debate. The Layer’r Shot perfume commercial did exactly that in 2022, for all the wrong reasons. What was intended to be a ...

The Food Safety and Standards Authority of India (FSSAI) is pushing for regulations that prohibit analogue products from ...

Universal Music Group (UMG) has announced the appointment of Libby Bush to the newly created role of President, Global Brands ...

At e4m Real Time Programmatic Conference 2026, industry leaders discuss how programmatic DOOH is changing the way brands buy, ...

As the festive season approaches, the conflict between Tata Play and Sony Pictures Networks escalates, impacting channel ...