Walmart is adding Marketplace data, alerts and deeper conversational AI to Scintilla, shifting supplier analytics toward ...

AnyMind's AnyCreator Stream connects livestream analytics, creator campaign discovery and payments with marketer-side ...

Mbappé left Nike for On, with The Athletic reporting an equity stake as the Swiss brand prepares its first football boots for ...

A Frankfurt court tied Meta's fake-ad liability to its automated auctions and algorithmic distribution, but the judgment remains appealable.

Amazon Ads is connecting agentic campaign control, external AI tools and personalized Prime Video creative for Australian advertisers.

TikTok Shop says livestreams generate 94% of U.S. luxury-resale revenue. The reason is not just urgency. Live video lets ...

Flipkart's Big Billion Days film uses a time loop and rotating stars to turn one long campaign into reusable social cutdowns.

NESCAFÉ pairs four no na members with four coffee flavours, then stretches the idea across music, OOH and social ...

Carrefour built a Fortnite experience to showcase food careers via mini-games, with cross-market support from social, DOOH, ...

Pop Mart confirms a VALORANT figure collection with Jett revealed first. Key open questions: release timing, regions, pricing ...

LIONS is turning a long-running APAC awards brand into a year-round regional platform, but the operational impact depends on ...

Eight practical earned media examples for B2B teams, plus what counts, what does not, how to create earned attention, and how ...