Microsoft Advertising adds deeper search-to-landing-page reporting and more controls for programmatic Performance Max ...
The Times is using 175 years of advertising history to sell a modern idea: publisher archives can double as brand proof.
Google Ads adds unhashed IP and timestamp signals to Customer Match, raising new data-governance questions for advertisers.
PlayStation turns its LISA partnership into a collectible DualSense and merch drop tied to fandom, gaming and music culture.
IAB Europe finds agentic media buying is nearing scale, but governance, interoperability, and proof of business value remain ...
AI is speeding up product execution, raising the stakes for judgment, measurement, reliability and accountable ...
ROCKAPP is offering a free October UA diagnostic to help mobile teams assess campaign structure, traffic quality, creative ...
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