To mark the cofounder’s departure, the agency released a spoof infomercial for GPT Rich, a phone line that delivers his ...

Fresh off selecting a new creative agency, Chin shares lessons from Starbucks and luxury CPG, how UGC drives modern word of ...

The former Dr. Squatch chief brand officer takes the marketing reins as the fast-casual chain expands nationally.

Dek: After naming artist Joaquina as its brand ambassador, E.l.f worked with Latina-led creative agency Croing on an original ...

Giant Spoon chief creative officer Ian Grody spotlights adrenaline-boosting work from Nike, Netflix, Lionsgate and Tansan ...

WPP Media has hired Laura Ryan as chief media officer. In her new role, she will oversee WPP Media’s global investment, partnerships, media management and activation teams, bringing media, clients and ...

The research found that, while multi-market campaigns generate 29% more brand effects (such as awareness, consideration and fame) than single-market executions, they deliver 9% fewer commercial ...

LA28, the organizing committee behind the 2028 Summer Olympic and Paralympic Games in Los Angeles, announced details ...

Ahead of Formula E’s new season and brand refresh, Norman breaks down capturing American fans, creator strategies and scaling ...

Amid a wave of industry consolidation, French holding company Havas occupies a unique position. While Publicis, Omnicom and ...

Global brands are shifting their agency remuneration models to pay for outputs instead of time, according to research from WFA. The report, How Brands Define, Scope and Reward Agency Work, was ...

As the dog days of summer were winding down, a survey found television audiences were already eagerly anticipating the ...