EXCLUSIVE: Billion Dollar Boy and its FiveTwoNine creator platform are sending 20 creators to Cannes this year, sponsored by ...

WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.

The insurance brand’s popular spokesperson is now an integral part of its overall sports and culture playbook, which also ...

Hailey Bieber’s Rhode extended ‘Bieber fever,’ while Dove ‘clocked in’ to a viral TikTok from last year’s Coachella.

She joins from The Estée Lauder Companies and will be responsible for designing, implementing and embedding the operations ...

The course, dubbed the Responsible Influence Certification Program, is the latest creator education course launched by the Institute for Responsible Influence (IRI). IRI was founded in January by BBB ...

EXCLUSIVE: This marks Petersen’s first venture into the agency world since her time with Publicis Groupe, where she worked ...

The week’s notable creative and brand marketing news. This week’s Brand Brief is stuffed with quirky humor, animé and ...

Last year, SixDegrees.org, founded by actor and musician Kevin Bacon, launched Purpose, Produced, an initiative that paired ...

For most of television history, sports and entertainment occupied separate lanes. Scripted series built long-term emotional ...

Crispin, Versus, The Variable, Rain, Bray & Co and Duncan Channon were the 6 participating agencies in the initiative by ...

PRWeek sat down with Ferrero North America’s SVP of spreads, Noah Szporn, for a firsthand account of Nutella’s ...