We are absolutely thrilled that the iconic fashion brand H&M has selected IPG Mediabrands Team Mavericks as their trusted media agency partner across our region,” said Leigh Terry, CEO of IPG ...

A leaderboard will t rack the drivers and groups with the best score, in addition to delivering road safety messages. Those who engage in safe practices on the road and sign up for AAMI’s reward ...

On YouTube, over 360 hours of content are being uploaded by users every minute. And when it comes to short-form videos like Reels, some 3.5 billion videos are reshared daily across Meta’s platforms.

"Was it expensive to train the new Customer Support AI Agent?" - "Not really, we took the old scripts." Illustration: Dennis Flad for Campaign Asia-Pacific Generative AI has quickly become prominent ...

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The strategic function within advertising agencies is facing an inflection point. According to WARC’s The Future of Strategy 2025 report, 80% of strategists worldwide believe their discipline is “at a ...

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Mid-life is usually the time when many families face peak financial pressure. While chipping away at a big mortgage, parents may face the rising cost of raising children, schooling, perhaps car ...

The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.

At Singapore’s Grand Prix, the hospitality major marked two decades with racing company — using activations, drivers and loyalty perks to tie hospitality to fandom.

Longtime Edelman high-level executive Matthew Harrington is changing roles, becoming executive vice chairman, effective October 13. Harrington, currently global president and COO, will concentrate on ...

There’s a lot of AI noise, but the brands that will truly win will be the ones putting real human moments front and centre, says Singh, Colgate-Palmolive’s EVP of marketing.