GroupM has announced to staff that agency brands will cease to operate as separate business units and will move to a single P ...

The review follows Jaguar’s rebrand in November last year as it relaunched as an electric-only car manufacturer. The ...

Nike’s latest OOH campaign, which was displayed as part of the London marathon on Sunday (27 April), is facing backlash for being “inappropriate” following Yom HaShoah last week (23-24 April). Nike is ...

As AI accelerates the production of ad variations at scale, it’s no longer the volume of creative that matters—but the substance. According to AppsFlyer’s latest 'State of Creative Optimisation' ...

OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the ...

DoorDash, the largest takeaway app in the US, has made an cash offer to buy Deliveroo at a price of 180 pence per share. In a document seen by PMW, the UK-based delivery company confirmed it had ...

Australia-based agency Cocogun has cheekily introduced the ‘am dash’ as a replacement for the em dash which is quickly ...

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland ...

State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as ...

Three years ago, Adidas and FCB introduced Runner 321, a campaign that encouraged top marathons to reserve bib number 321 for ...