Consumers increasingly divide their time among video games, delivery apps, live events and the occasional attempt to ...

Live sports have become advertising’s last communal campfire. That shared experience is creating fresh opportunities for ...

Advertising has spent years perfecting the art of finding consumers. Whether consumers are delighted to be found is another ...

Marketers spent years building first-party data systems to escape their dependence on third-party cookies. Then many ...

Artificial intelligence may be capable of planning vacations, organizing inboxes and softening emails written in a moment of ...

Does the advertising industry has a data problem when it comes to creators? Brands want to shift budgets into long-form ...

Artificial intelligence may be able to create a media plan, generate thousands of ads and summarize a meeting before anyone ...

The living room’s biggest screen is no longer just a billboard. Marketers once treated connected TV as a blunt awareness tool ...

With 250 retail media networks now competing for advertiser budgets, the math of direct relationships is breaking down.

The newsletter platform that helped spark the creator economy’s subscription wave is now chasing advertising dollars. Substack has begun building out a formal brand partnerships ...

The convenience-store impulse buy may feel spontaneous. In reality, an impressive collection of data, advertising technology ...

Artificial intelligence may be able to write an advertisement, analyze an audience and rescue an executive from the ...